Key Facts from New Consumer Appliances Research 2017

Latin America

  • In Latin America, consumer appliances registers 2% volume growth in 2017. This is largely the result of economic rebound in Brazil, and growing availability of low price models. For example, in Brazil, semi-automatic washing machines registers 15% volume growth in 2017 driven by brands such as Colormaq and Mueller.
  • It is expected that the regional volume CAGR of consumer appliances over 2017-2022 will be kept at 2%.
  • Refrigeration appliances registered 3% global volume growth in 2017. The main contributors to recovery were Latin America and Eastern Europe, as well as a marginal rebound in China.
  • Volume sales of robotic vacuum cleaners are set to grow by 12% in 2017, led by high percentage growth in Asia Pacific and Latin America.

Eastern Europe

  • In Eastern Europe, consumer appliances registers 1% volume growth in 2017, driven by a rebound in Russia, strong growth in Ukraine and Hungary, as well as stable performance in Poland and Romania.
  • Amid new US sanctions, the Russian economy has adjusted to rely more on its Asian and European partners, so it is projected that consumer appliances in this region will see a volume CAGR of 2% over the next five years.
  • Refrigeration appliances registered 3% global volume growth in 2017. The main contributors to recovery were Latin America and Eastern Europe, as well as a marginal rebound in China.

Asia Pacific

  • Asia Pacific was the fastest growing region in 2017.
  • Stable economic and household income growth, and urbanisation (especially in China, India and South East Asia) will drive consumer appliances in Asia-Pacific to see a volume CAGR of 4% over the forecast period.
  • Vietnam’s consumer appliances market is expected to post the highest growth globally, registering 11% volume growth over 2016/2017, led by automatic washer dryers and automatic washing machines.
  • In China, the world’s largest consumer appliances market, air conditioners will post a sharp 25% volume increase in 2017, driven by replacement units of air conditioners installed around 2005-2007, new sales accompanying continued urbanisation, rising temperatures, and innovations in air purification and self-cleaning to provide usage convenience.
  • Stable economic and household income growth, and urbanisation (especially in China, India and South East Asia) will drive consumer appliances in Asia-Pacific to see a volume CAGR of 4% over the forecast period.
  • Within large cooking appliances, ovens posted the fastest global volume growth (6%) in 2017, led by Asia Pacific.
  • Within large cooking appliances especially fast volume growth of 25% was seen in China, which was driven by the growing preference for integrated kitchen designs, and the low penetration and influence of Western cooking.
  • Home laundry appliances posted robust 4% global volume growth over 2016/2017, mainly driven by freestanding appliances in Asia Pacific.
  • Driven by better water and electricity efficiency, Asia Pacific consumers, especially in China, are converting from top-loading to more expensive front-loading washing machines.
  • There is a change from hand washing to machine washing, especially in Indonesia, benefited by an increase in household disposable income.
  • Volume sales of robotic vacuum cleaners are set to grow by 12% in 2017, led by high percentage growth in Asia Pacific and Latin America.
  • Asia-Pacific contributes 93% of global unit sales of connected air conditioners in 2017.
  • China leads global volume sales of connected appliances, accounting for 65% of units sold worldwide in 2017.  

Western Europe

  • Overall sales of large cooking appliances are still dominated by Western Europe.
  • In Western Europe and Asia Pacific steam ovens are gaining traction, because steaming is considered to be healthier than oil frying and grilling. 

North America

  • Fridge freezers still have higher penetration rates than automatic washing machines in key markets such as China and US.
  • Amid new US sanctions, the Russian economy has adjusted to rely more on its Asian and European partners, so it is projected that consumer appliances in this region will see a volume CAGR of 2% over the next five years.

Global

  • Refrigeration appliances registered 3% global volume growth in 2017. The main contributors to recovery were Latin America and Eastern Europe, as well as a marginal rebound in China.
  • Home laundry appliances posted robust 4% global volume growth over 2016/2017, mainly driven by freestanding appliances in Asia Pacific.
  • Volume sales of robotic vacuum cleaners are set to grow by 12% in 2017, led by high percentage growth in Asia Pacific and Latin America.
  • Unit sales of connected robotic vacuum cleaners grow by 94% from 2016 to 2017, reaching 1.5 million units.
  • Within small appliances overall, air conditioners is set to register the fastest volume growth of 16% in 2017, mainly due to a 25% volume sales increase in China.
  • Slow juicers is expected to register a slight volume decline of 2% in 2017 despite the category’s status as a forerunner for the trend towards healthy living over 2012-2017.
  • For product development, connected appliances remain the most important trend, registering 70% volume growth in 2017 globally, largely driven by connected air conditioners.
  • 2017 is set to see global sales of 47 million units of connected appliances.
  • Asia-Pacific contributes 93% of global unit sales of connected air conditioners in 2017.
  • With 22 million units sold in 2017, connected air conditioners are the largest connected appliance category.