Key Differences Between Apple and Android Users

This datagraphic is an exploration of Android and Apple tablet and smartphone users, drawing from Euromonitor International’s 2014 Hyperconnectivity survey of ~8000 online consumers ranging in age from 15 to 65+ and living in 16 major markets. The Hyperconnectivity survey focuses on how technology is impacting global consumers’ paths to purchase and payment methods as well as their privacy concerns, social connections, and leisure activities. Data and analysis of results from this Hyperconnectivity consumer survey are now available in the Passport Survey system, with an extract from the full report available for download here.