Euromonitor to Speak at IPA World Congress + Probiota Americas 2017

Date: June 7-9, 2017

Location: San Francisco, CA


Event Description: Organized by the publishers of, the IPA World Congress + Probiota Americas, explores the probiotic scientific frontier, its evolution and commercial application in food, supplements and related product areas. Leading experts present the latest scientific, technical and market insights and business and academia from across the Americas come together to discuss innovation and growth in today’s market.

Speaker: Matthew Oster, Head of Consumer Health

Session Title: Trends, innovations and opportunities driving the global probiotics market

Session Description: The probiotics market is growing and probiotic supplements continue to outperform global supplement growth, with an increasing range of applications. Moving beyond digestive health, probiotics are proving to be one of the most versatile ingredients. With such diverse beneficial applications and a multitude of options for product consumption, market possibilities for probiotics seem endless. In this presentation, Matthew will give an overview of probiotic trends shaping the market, with a focus on new insight on probiotic milk, to provide an understanding of the global probiotic landscape and where it is headed.