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Event Name: IoT Tech Expo Europe 2017
Date: June 2- 3, 2017
Location: Berlin, Germany
Event Description: Europe’s leading IoT conference, the IoT Tech Expo will be arriving in Estrel Berlin on 1-2nd June for its 2nd annual event where it will host two days of top level content and discussion, introducing and exploring the latest innovations in the Internet of Things arena.
There will be case studies and 6 dedicated conference tracks covering the entire IoT ecosystem including Smart Transportation & Cities, Developing for the IoT, Connected Industry, IoT in Enterprise, IoT Innovations & Technologies and Data & Security, in addition to a free exhibition.
6 conference tracks. 200+ speakers. 100+ exhibitors. 4,000 attendees.
Moderator: Ratna Sita – Research Manager
Session Title: How is the IoT shaping consumer-brand relationships in retail and beyond?
Session Description: Exploring how the IoT can create a direct brand-consumer channel, what potential does this IoT ‘channel’ have for multi-way communication and to what extent can it be used for consumer engagement? How does this evolving landscape affect retailer’s relationship with their customers, both in store and digitally, such as utilising wearables, smart TVs and BLE technology? Using IoT data streams to effectively equip yourself to form closer relationships with the customer. Security and privacy necessary for trust-based consumer-brand relationship.
Event Website: https://www.iottechexpo.com/europe/