Introducing Consumer Spending by Income Bands Analysis Tool

We are pleased to announce the launch of our Consumer Spending by Income Bands analysis tool, a new interactive way of exploring how spending on consumer goods and services varies across household income segments, countries, and time.

Consumer Spending by Income Bands provides an easy and flexible way to size the number of households for different income bands, explore what these households are spending their income on, and see each category’s share of household wallet.

The dashboard provides fully comparable consumer expenditure data on 12 key categories, including food, clothing, and housing, in 85 countries through to 2030.

Did you know?

  • India is home to more than 15 million middle class households, whose discretionary spending amounts to almost US$90 billion, and this number is expected to double in the next five years.
  • Ukraine has the largest share of households with incomes under US$15,000 (over 97% in 2016). These households spent more than 57% of their income on non-discretionary goods and services.
  • Half of households in Nigeria earn less than US$5,000 and they spend more than 66% of their budget on food necessities.

Consumer Spending by Income Bands also provides innovative means for stress-testing analysis, in particular by assessing the impact of macroeconomic scenarios on the size and spending habits of each household income segment. For instance, in the chart below we can see how a No-Deal Brexit scenario (assumed to start in 2018) is expected to affect spending on leisure and recreation for upper-income families in the UK.

UK households with Annual Disposable Income Over US$100,000: Spending on Leisure and Recreation, 2016-2021

Source: Euromonitor International Consumer Spending By Income Bands

Note: Data in constant 2016 prices

Request a demo to learn more about Consumer Spending by Income Bands.