International Arrivals to Brazil to Increase 7 Percent in Olympic Year

SÃO PAULO – According to Global Market Research Company Euromonitor International, inbound arrivals to Brazil are forecasted to grow 7,2 percent in 2016, Rio Olympic Games contributing to this growth to reach 6.3 million.

“Despite the political and economic crisis, corruption scandals, the Zika virus and public unrest, Brazil inbound arrivals will see healthy growth in 2016” states Caroline Bremner, Head of Travel at Euromonitor International. “However, because of all the challenges the country is currently facing, we expect growth will be more moderate than in 2014, when Brazil hosted the FIFA World Cup, recording 10,6 percent increase in international arrivals.”

Rio de Janeiro, the Olympic host, is Brazil’s most popular destination for international arrivals and the single Brazilian representative in Euromonitor’s Top 100 City Destinations Ranking. Thanks to the FIFA World Cup, Rio went up 12 places in the 2014 ranking, with arrivals growing 56 percent that year.

“Following a successful 2014, international arrivals to Brazil declined by 2 percent in 2015 due to an adjust post travel peak and the fears surrounding the Zika virus which impacted travel decision in the late weeks of the year. Altogether, the country posted 124,000 less trips.” comments Bremner, “With the Olympic Games, we expect Brazil, and especially Rio de Janeiro, will see an increase in international arrivals in 2016. Brazil is an important emerging destination with huge untapped potential over the long term” concludes Bremner.


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For further information, please contact:

Barbara Mayumi Senior Communications Executive – Euromonitor International

Tel: +55 11 2970-2175