Intelligence is the Common Thread Linking 2019’s Top 10 Global Consumer Trends

Every year, Euromonitor reviews emerging fast-moving trends we expect to gain traction in the year ahead in the highly-anticipated Top 10 Global Consumer Trends report. And this year’s report for 2019 is no different. We provide insight into changing consumer values and priorities by exploring how consumer behaviour is shifting to disrupt business globally. Here’s a look at this year’s top 10:


Each of the 10 trends is analysed based on the following key components:

  • Trend-specific characteristics
  • How the trend manifests itself
  • Environment
  • Behaviour and motivation
  • Industry responses
  • Expert view
  • Long-term impact

What are we in 2019?

There is no doubt that intelligence is the common thread linking 2019’s Global Consumer Trends. Empowered and connected consumers have evolved to leverage technology to manage nearly all of their lifestyle decisions and because how we live is so centrally dependent on the choices available, the biggest issue we face is how to make sense of it all. Simplifying our options, having smooth purchasing experiences, being mindful and ultimately opting out altogether are all intrinsic.

We’re becoming wiser, more self-sufficient, authentic, thoughtful, and intentional.

So, how can businesses possibly adapt? It’s simple: learn to better target consumers based on what they value in products, brands and companies.

Don’t get left behind. Download the full Top 10 Global Consumer Trends 2019 report to understand which factors are affecting how consumers make purchasing decisions and register for the Top 10 Global Consumer Trends Webinar 2019 on January 31st.