Everything you need to know about consumers. All in one place. You’ll uncover their true behaviours and motivations with our trends report. Grab your go-to resource for the year.
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You need to know what consumers want. That’s why we’ve created this annual report for more than a decade.
Our trends help you stay ahead of disruption and predict shopping habits. Use these insights to guide your investments, campaigns and growth plans in 2024.
Latin America is one of the most diverse regions in the world. Strategies that work in Asia or Europe, for example, can’t simply be plugged and played into this unique region. Read this article for two consumer trends to watch in Latin America in 2024.
Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.
Euromonitor International recently published its Top Global Consumer Trends for 2024, on the back of a rigorous research process to foresee how consumer behaviour is expected to evolve and what it means for businesses. This study also enables us to outline what to expect from consumers in the Middle East during 2024.