seoul
English, Korean
Soomin works as a Research Analyst in Euromonitor's Seoul office, across a diverse range of industries.
Soomin's primary research focus is service and payments and retail industries in South Korea. Her research perspective is positively informed based on experiences living in both South Korea and the US. In her prior role, Soomin worked as a business development consultant at KOTRA's Chicago office. During that time, she gained research and marketing experience of the US, over multiple industries, including fmcg, automotive and other manufacturing industries.
Travel finance is an important component, impacting overall customer satisfaction across travel verticals. Analysis in this article focuses on embedded finance in travel intermediaries, lodging, shopping, and food and dining, ranked the top four verticals by market value size in 2023.
Despite slowing growth, EVs are still expected to become more widespread as governments promote sustainable mobility, but this requires financial development throughout the customer journey.
Since its launch in Southeast Asia in 2018, Buy Now Pay Later (BNPL) has experienced a notable surge in popularity, providing consumers with a convenient and accessible alternative to traditional financial services. This service enables consumers to defer payment for their purchases, typically opting for instalment-based repayment options instead of immediate full payment.