Soomin Seo

Soomin Seo Reseach Analyst

seoul

English, Korean

About Soomin

Soomin works as a Research Analyst in Euromonitor's Seoul office, across a diverse range of industries.

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Expertise

Soomin's primary research focus is service and payments and retail industries in South Korea. Her research perspective is positively informed based on experiences living in both South Korea and the US. In her prior role, Soomin worked as a business development consultant at KOTRA's Chicago office. During that time, she gained research and marketing experience of the US, over multiple industries, including fmcg, automotive and other manufacturing industries.

Related to Consumer Finance

Article

Embedded Finance Powered Transformation Across Travel – Intermediaries, Lodging, Shopping, and Food and Dining

Prudence Lai

Prudence Lai

14 May 24

Travel finance is an important component, impacting overall customer satisfaction across travel verticals. Analysis in this article focuses on embedded finance in travel intermediaries, lodging, shopping, and food and dining, ranked the top four verticals by market value size in 2023.

Article

Emerging Finance Trends Shaping Four-Wheeled EV Adoption

David Zhang

David Zhang

3 May 24

Despite slowing growth, EVs are still expected to become more widespread as governments promote sustainable mobility, but this requires financial development throughout the customer journey.

Article

Three Key Strategies for BNPL in Emerging Markets in Southeast Asia

June Lau

June Lau

3 May 24

Since its launch in Southeast Asia in 2018, Buy Now Pay Later (BNPL) has experienced a notable surge in popularity, providing consumers with a convenient and accessible alternative to traditional financial services. This service enables consumers to defer payment for their purchases, typically opting for instalment-based repayment options instead of immediate full payment.

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