Nathanael Lim Insights Manager, Beverage Asia
singapore
English
About Nathanael
Nathanael is an Insight Manager at Euromonitor International, specialising in beverage products in Asia Pacific, with a specific focus on sustainability, product innovations, government legislation and health and wellness trends.
Expertise
Nathaneal's career to date has seen him develop profound experience in soft drinks, hot drinks, and expertise on key hot topics such as the encroachment of legislation and its influence on market dynamics, product reformulation and natural health, in addition to consideration of packaging and sustainability. Most recently he has helped clients come to terms with the massive influence of inflation and its global ramifications. His insights have been shared across business and trade press, including Channelnewsasia, Reuters and on stage in various industry events, including ProPak Asia, Food Hotel Asia and BevTech Asia. He holds a bachelor’s degree in Economics from the Singapore Management University.
Recently Published Work
What's Next for Coffee Shops in Southeast Asia
Nathanael Lim
Renowned coffee chains from China and Kenangan Coffee in Indonesia have entered Singapore as a stepping stone for their international expansion. The strategy to enter Singapore is attributed to its status as a financial hub, as well as its visibility for international investors leading to future expansion. At the same time, local consumers are sophisticated, open to trying new flavours, and are willing to spend for their daily caffeine fix.
Informa x EMI Business Breakfast Meeting: Vietnam
Nathanael Lim
Business Breakfast events are designed for industry professionals to participate in engaging insights-driven panel sessions delivered by industry partners, and to take advantage of the networking opportunity – all in under an hour across various cities!
The Future of Functional Beverages in Asia Pacific
Nathanael Lim
Consumers in Asia Pacific have a wide range of health priorities ranging from mental wellbeing to getting enough sleep to maintaining a healthy immune system. There are increasing opportunities across both physical and emotional/mental health spaces, creating potential for beverage companies to look into various functional ingredients and map these to consumers’ rising health priorities.