Mehrnoush Shafiei Senior Research Analyst
dubai
English, Persian
About Mehrnoush
Mehr Shafiei is a Senior Analyst at Euromonitor International, covering beauty and fashion industries and payments and services. With a focus on the United Arab Emirates, Turkey, Egypt and Saudi Arabia, she provides global and regional clients with valuable insights into consumer behaviour and market trends.
Expertise
Mehr’s primary responsibility is to gather and analyse market data in order to provide insights to clients about their target markets. This includes tracking industry trends, assessing consumer behaviour, and identifying potential growth opportunities. Her work involves conducting primary and secondary research, managing and analysing large datasets, and producing reports and presentations. Mehr also advises on how the health and beauty industries are becoming increasingly intertwined, as consumers seek ways to enhance their physical appearance while also promoting their overall health.
Recently Published Work
How Gamification is Reshaping Loyalty Programmes in the Middle East
Mehrnoush Shafiei
Gamification is set to significantly influence loyalty programmes in the Middle East, primarily due to the evolving demographics and spending habits of Generation Z (Gen Z), who favour experiences over material possessions.
Cosmoprof Worldwide Bologna
Mehrnoush Shafiei
As the most influential global event dedicated to all facets of the beauty industry, Cosmoprof Worldwide Bologna has been a landmark event for more than 50 years.
Dubai’s Expo 2020: A Catalyst for Shopping Reinvented
Mehrnoush Shafiei
With dramatic displays of augmented reality, 3D printing and immersive experiences, the first mega event in the Arab world is a harbinger of the technologies that could transform the future of retailing.