düsseldorf
English, Vietnamese, German
With a special interest in economics and the global economy, I am dedicated to promoting thought leadership and delivering impactful insights on how pivotal economic trends can shape businesses, empowering companies and organisations to make informed decisions.
Lan leads Euromonitor International’s economic research, providing global insights and thought leadership on how economic trends are impacting businesses and consumers.
Lan advises clients across a range of industries on the global economic outlook and the impact of economic shifts, helping business leaders make more informed decisions and build long-term strategies. Lan previously worked as an economist in a research institution as well as in a development bank providing economic and market analysis.
In 2024, the global economy is expected to register slowing growth for the second consecutive year. This is primarily due to the dampening effect of high interest rates in most major economies globally, in addition to weakening growth in China, the world’s second largest economy. Yet, this comes after global growth consistently outperformed expectations in 2023, withstanding numerous headwinds, especially ongoing and widening geopolitical tensions.
The era of high interest rates is expected to stay for some time, as persisting price pressures and geopolitical risks continue to challenge central banks in key economies in bring inflation back to their targets. As businesses and households increasingly feel the financial pressure coming from high interest rates, they will further adjust their spending and borrowing behaviour.
In 2024, economies and cities across many parts of the world will see a subdued growth environment, with higher-for-longer interest rates and geopolitical uncertainties weighing on consumption, investment, manufacturing and trade.