Ekaterina Tretyakova Senior Research Analyst
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English, Russian
About Ekaterina
Ekaterina Tretyakova is a Senior Research Analyst at Euromonitor International, specialising in food and nutrition. She focuses on the markets of Eastern Europe and Central Asia, analysing developments across the food and ingredients industries as her core responsibility. Her research expertise makes her an important part of the dairy and ingredients central project team.
Expertise
Ekaterina is in regular contact and ongoing discussion with the leading market players, which gives her keen insight into industry activity and both current and future trends. Collaboration with Euromonitor’s analysts from other regions enables her to compare markets across the globe. In addition to her core responsibilities, she provides content insight on a range of topics and participates at international conferences to build client relationships. Ekaterina previously worked as an analyst in urban development, a researcher in social economy and population studies, and as an account manager in B2B sales in hospitality.
Recently Published Work
Three Key Global Consumer Trends in Pet Care for 2024
Ekaterina Tretyakova
Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.
Interzoo 2024
Ekaterina Tretyakova
Dogs, cats, birds, fish, small animals and reptiles – Interzoo as the world's leading trade fair for the pet industry shows the latest trends and innovations.
Innovations in Pet Care: Four Growth Areas
Ekaterina Tretyakova
This article examines Euromonitor International's latest data, to give an understanding of the growth areas in the pet care market. Humanisation in pet care drives the demand for healthy, human-grade, premium pet foods and products. Post-pandemic, consumers are seeking convenience through a blend of e-commerce and offline channels, adopting new habits in their shopping behaviour. Sustainable ingredients and packaging become important features in pet care due to increasing concerns about climate change.