Davide Calzoni Consultant
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English, Italian, Spanish, Castilian
About Davide
Davide is a Consultant specialising in sports research. He authors content on topics such as sponsorship evaluation and performance, innovative and developing commercial partnerships, and esports.
Expertise
Davide's main areas of interest in the sports industry includes commercial partnerships, the economic aspects surrounding sport clubs and events, in addition to the growth area of esports. Davide has extensive experience working with companies, agencies, and sport properties, and in finding the best prospects for sponsorship opportunities.
Recently Published Work
Commercial Stakes High As The New NFL Season Kicks Off
Davide Calzoni
Enthusiasm is high among US fans as the new National Football League (NFL) season kicked off in September. While teams will compete for success on the field, off it both teams and brands are contending for the right commercial partnership. Even though the NFL boasts the highest sponsorship value among the top US leagues in 2023, much of it remains untapped and pressure is building up for the league to reform its commercial strategy so as to maximize revenue streams.
Risk Against Reward: How Crypto Emerged as a Key Sponsorship Category in Sports
Davide Calzoni
Across the world’s top-flight competitions, between 2020 and 2021 the number of crypto deals has grown from 14 to 150 – a staggering 971% y-o-y growth. This is a testimony of both crypto players’ eagerness to leverage Sport's unique positioning across demographic and geographic segments, but also sport properties’ hunger for partnering with an industry that can bring high volume of revenue as well as disrupting innovation to their business.
How Sports Properties Can Maximise Digital Engagement
Davide Calzoni
Digital engagement has long been the focus of the sports industry and throughout the Coronavirus (COVID-19) pandemic, sports properties’ efforts to grow into this sector have grown substantially, stemming out of the need to engage with fans in a…