David Mackinson Senior Research Manager
santiago
English, Spanish, Castilian
About David
David Mackinson is the Senior Research Manager for Euromonitor International in Santiago, Chile. He manages an international team of analysts that cover fmcg in Latin America and he is responsible for Euromonitor’s relationship with the most important companies in the region.
Expertise
David has a deep understanding of corporate activity and consumer trends in the region after a decade in the market research industry, and he specialises in identifying opportunities and challenges that companies should consider in order to maintain a competitive advantage. David has a Master of Arts degree in Economics from Georgetown University and Bachelor's degree from the University of Illinois in Urbana Champaign.
Recently Published Work
关注“整体健康”成为今年最流行的健康趋势
David Mackinson
在欧睿1月发布的《2022全球十大消费者趋势》中，关注整体健康成为一个巨大亮点，其中关于这三条趋势的详述尤为明显。
ENGAGE – The Contract Packaging and Manufacturing Experience
David Mackinson
ENGAGE – The Contract Packaging and Manufacturing Experience provides attendees with deep insight into how relationships, regulatory compliance, technology marketing and education can all come together to positively impact your bottom line.
Holistic Wellness Emerges as a Key Theme of 2022’s Top 10 Global Consumer Trends
David Mackinson
Prioritising wellness from a holistic perspective is a common theme across several of the Top 10 Global Consumer Trends of 2022, but three trends in particular stand out.