cape town
English, French
Christelle's role involves researching retail channels in South Africa, commissioning globally, centralised project management, content creation and structured client engagement.
Christelle started as an analyst covering beverages and tobacco in Sub-Saharan Africa. She moved to services and payments in 2018, covering travel, retailing, consumer finance, consumer foodservice, and digital services in Africa. In 2021, she opted to specialise in global retail channel analysis, encompassing retail and digital consumers. Christelle was previously a research and client analyst in a capital market research company that provided profiling for global institutional and private wealth investment managers.
With a promising projection of over 76% internet access among sub-Saharan Africans by 2040 and a GDP expected to soar to USD 4.5 Trillion within the same timeframe, the digital revolution unveils unprecedented avenues to tap into this burgeoning future market.
Pure online players and retailers with omnichannel operations are reconsidering their approach to e-commerce order fulfilment by embracing strategies such as community group buying, rethinking the quick commerce model, and adopting more flexible return policies.
As the world gravitated toward a cashless society over the past decades, Africa was continuously delayed by the relatively high level of the unbanked population. Nevertheless, the banking sector’s failure to address the issue gave a unique opportunity for telecommunication companies to introduce mobile money services. This article will explore opportunities created by mobile money across payments, retailing, travel and sustainability in Africa.