Alex Jarman Consultant
chicago
English
About Alex
Alex leads Euromonitor's travel research in the Americas region. He also serves as the Chicago lead for the new customer loyalty research group.
Expertise
Alex specialises in the travel and hospitality industries, with a focus on customer loyalty. His research focuses on the evolving drivers of customer loyalty. He has written about the growth of subscription services, loyalty ecosystems, and consumer segmentation. Alex previously worked in PR strategy and completed a Fulbright fellowship in Belgium.
Recently Published Work
Key Strategies to Build Customer Loyalty
Alex Jarman
New customer loyalty strategies are proliferating, as consumers’ expectations for loyalty increase. In this video, Euromonitor explores three trends in loyalty: value-driven loyalty, next-gen loyalty, and customer loyalty ecosystems.
The New Leisure Travel Seeker: Not Sacrificing Quality for Cost
Alex Jarman
Euromonitor’s Travel research team has developed eight new traveller segments based on our consumer surveys. In this article, we explore the new Leisure Seeker segment. Traditionally known as the budget-conscious segment, this traveller segment has come under increasing pressure from the global cost of living crisis. As these travellers navigate rising costs, they are still demanding high-quality experiences. Understanding what quality means to this segment is critical to winning their business.
Airline and Hotel Acquisitions Threaten to Increase US Travel Prices in 2024
Alex Jarman
The US travel market is facing significant consolidation in 2024. Currently, there are three major M&A stores in the US travel industry: Jet Blue/Spirit, Alaska/Hawaiian, and Choice/Wyndham. This post-pandemic rush of acquisitions mirrors the consolidation of the US airline industry following the 2008 recession. While travel companies may paint these as beneficial to consumers, the most likely consequence will be higher prices for US travellers.