Tim Chuah Industry Manager (Consumer Appliances)
singapore
English, Chinese, Malay
About Tim
Tim leads the consumer appliances research program globally, with a focus on data integrity, editorial content, client engagement and promoting industry thought leadership.
Tim advises clients on the impact of economic and consumer trends across all consumer appliance categories. His research interests are focused on the smart home, smart devices, business model innovation and consumer behaviour. Tim has a background in management consulting and market research. Over the past 15 years, he has advised global MNCs and government institutions on industry development, market entry strategy, and product development. He has an MBA from the National University of Singapore as well as a B.S.EE from Purdue University, USA.
Recently Published Work
Smart Tech Empowers Consumer Appliances Market: AWE 2024
Tim Chuah
The Appliances & Electronics World Expo (AWE) is among the top three global exhibitions for home appliances and consumer electronics. The event is held every year in March in Shanghai with this year’s theme being “Smartize the Future”. More than 1,000 brands were showcased at the expo, offering attendees the chance to experience the latest in technological innovation.
Clean Sweep - Innovation Driving Sales of Vacuum Cleaners in China
Tim Chuah
The Chinese vacuum cleaner market is the most competitive and innovative. Brands are known to launch two new models a year, trying to compete with each other through innovation. These brands are now at the cutting edge of technological development, particularly evident in self-cleaning wet and dry vacuum models. Euromonitor International analyses the current state of play in this article.
Five Small Appliances Trends to Watch in 2024
Jason Tjiptadi
In 2023, small appliances witnessed modest growth, mainly driven by the replacement of products purchased during the pandemic. The response to COVID-19 had a habit-forming impact on many consumers, who have become used to making coffee at home using espresso machines and enjoying the convenience of a robotic vacuum cleaner. Many of these appliances are now an integral part of a consumer’s home. However, growth was weaker than predicted, as high interest rates and inflation resulted in reduced disposable incomes.