Gardening Grows in Popularity

Initial findings in Euromonitor International’s Home and Garden system reveal that gardening proved resistant to declines in consumer spending that affected many developed economies in 2011, making it the sole growth category in several of Western Europe’s home and garden markets. Ageing populations, the rising popularity of outdoor living, and trends like ‘grow-your-own’ all contributed to growth in the gardening market of countries where slow economic recovery continues to constrain consumer spending in homewares and home furnishings.