Industry Insights: Voice of the Industry – Digital Consumer

Euromonitor is excited to share the most recent results of the Industry Insights series. In this annual series, Euromonitor surveys industry professionals across the globe to capture trends, forecasts, and innovations.

Voice of the Industry: Digital Consumer

The third report in the Industry Insights series focuses on digital consumer trends, drawing on an Industry Insights survey of 1445 professionals around the world.

Top findings from Euromonitor’s digital consumer industry insights survey include:

  • More than half of respondents view having a digital presence as an important component of its value proposition, but a majority do not see themselves as leading their industry in this regard.
  • The cloud and the Internet of Things (IoT) are the top two technologies companies are planning to invest in over the next five years.
  • Digital engagement, personalised experience and delivery and fulfillment are some of major factors that influenced digital commerce development in the past year

To download the full Voice of the Industry: Digital Consumer report, click here.

More on Industry Insights

Euromonitor’s Industry Insights series surveys professionals on trends and innovations across nine key industries: beauty and personal care, toys and games, non-alcoholic drinks, packaged and fresh food, retailing, home care, digital consumer trends, alcoholic drinks and consumer foodservice.

Interested in sharing your perspective in the next Industry Insights survey? Email survey@euromonitor.com with your industry focus and contact details.