Industry Insights: Voice of the Industry – Toys and Games

Euromonitor is excited to share the most recent results of the Industry Insights series. In this annual series, Euromonitor surveys industry professionals across the globe to capture trends, forecasts, and innovations.

Voice of the Industry: Toys and Games

The second report in the Industry Insights series focuses on the toys and games industry, drawing on an Industry Insights survey of 81 toys and games professionals in over 22 countries around the world.

Top findings from Euromonitor’s toys and games industry insights survey include:

  • Future sales expectations among industry professionals are cautiously optimistic; 41% think value sales in their category in 2022 will be at least 5% better than in 2017.
  • New product innovation, online distribution, and recognisable intellectual property/brands are expected to be the most influential trends impacting sales in the coming year.
  • In line with the above trends, nearly half of industry professionals cite products with new playstyles or designs as one of the most important features of successful new product launches in the past year.

Click here to download the full report Voice of the Industry: Toys and Games.

More on Industry Insights

Euromonitor’s Industry Insights series surveys professionals on trends and innovations across nine key industries: beauty and personal care, toys and games, non-alcoholic drinks, packaged and fresh food, retailing, home care, digital consumer trends, alcoholic drinks and consumer foodservice.

Source: Euromonitor International

Interested in sharing your perspective in the next Industry Insights survey? Email with your industry focus and contact details.