Indonesia is Projected to Overtake Brazil and Mexico as the Fourth Largest Smartphone Market in 2020


6 September, 2016 – Updated 30 Sept, 2016


SINGAPORE – Euromonitor International released today new data on the global consumer electronics industry.

According to the new data, global prospects for wearable electronics continue to be strong with retail value sales projected to grow by 138% to become a $45 billion dollar industry in 2021, remaining the world’s second best-selling product behind smartphones.

“New products like smart wearables and wireless speakers and innovations like Ultra HD and convertible laptops resonate with the shift in consumer preferences. These products command higher retail selling prices, helping boost profit margins of manufacturers and retailers,” says Head of Consumer Electronics at Euromonitor International, Wee Teck Loo.

While wearable electronics demand is growing, “Emerging markets like India and Indonesia provide plenty of untapped opportunity for smartphones due to the huge pool of feature phone upgrades. Indonesia is projected to overtake Brazil and Mexico as the fourth largest smartphone market reaching almost $10 billion dollar sales in 2020,” adds Loo.

The top-10 smartphone markets in 2021 are:

  1. China
  2. India
  3. US
  4. Indonesia
  5. Brazil
  6. Russia
  7. Mexico
  8. Japan
  9. Philippines
  10. United Kingdom

Key consumer electronics trends through 2021

Wireless speakers: Consumers paying for quality. Sales of wireless speakers are projected to reach 73 million units, a staggering 25% growth over 2017-2021.

Portable computers: Convertible is convenient. Convertible laptops and convertible tablets are gaining popularity due to their convenience. Unit prices of laptops are projected to stabilise at US$620 over the forecast period, helped by the popularity of convertible laptops. Convertible tablets will account for 40% of sales in 2021.

LCD TVs: More is better. The push for Ultra HD is paying dividends for TV manufacturers, as consumers are easily sold on the pretext that more pixels and higher resolution equate to better video quality.


To learn more about Euromonitor International’s Consumer Electronics research, visit:


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