The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Through widespread access to and use of electronic devices, consumers today are more connected to one another, and to the world around them, than ever before. Questions that once required a trip to the library, a visit to an expert, or waiting on hold on the phone can now be answered within seconds just by clicking a few buttons. Far away relatives can now not only speak long-distance but enjoy a full meal together over video chat. Product pricing and information that was once shared by in-store salespeople can now be found on countless retail websites and consumer review platforms. For consumers with smartphones, these connections are even closer and available at any time of day in any place.
This continuous access to technology has turned many in all corners of the globe into “hyperconnected consumers”, with new purchasing habits and preferences for interacting with the social and commercial worlds around them that are directly shaped by their heavy use of technology. To learn more about these hyperconnected consumers, Euromonitor International surveyed over 8,000 online consumers in 16 markets in December 2014, focusing on how technology is impacting global consumers’ paths to purchase and payment methods as well as their privacy concerns, social connections, and leisure activities.
Euromonitor is pleased to announce the publication of the results of this Hyperconnectivity consumer survey. Data and initial analysis is now available in the Passport Survey system, including a comprehensive summary report (an excerpt is available here and the entire report is also for sale here).
The chart below shows examples of the type of device-specific results found in the Hyperconnectivity survey, which range from leisure activities to shopping patterns as consumers traverse the path to purchase. In addition to device platform, results can be segmented by geographic and demographic traits to identify areas of future growth and opportunity in electronics, retail, e-commerce, banking and myriad other consumer goods and services industries impacted by consumer use of technology.
Note: Showing percentage of respondents who indicated that they used device for online activity in the past month (or typically perform activity on the device in the case of streaming video and reading e-books). Global survey results include Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Japan, Mexico, the Middle East, Russia, Spain, Turkey, the UK and the US
The wide range of topics explored in Euromonitor International’s Hyperconnectivity consumer survey can help businesses better engage with digitally literate and hyperconnected consumers in developed and emerging markets. The survey results provide answers to the following timely questions: