Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreAs maintaining health becomes ever more important to consumers there is a clear trend for products which offer prevention over treatment. This movement is evident in the comparison of OTC pharmaceutical data – which represents treatment – with that for VDS, as well as HW packaged food and beverages – which represents prevention. Those categories more aligned with prevention are witnessing faster growth than those more aligned with the concept of treatment.