The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
To understand what is driving health and wellness in each of the 54 countries researched, we publish in-depth country reports. Spanning seven regions, the reports highlight what is behind local healthy food and beverage trends and which local companies are proving to be successful.
Mexico is the first of our country reports on the list of 54 to be published. Mexico achieved health and wellness value sales of Mx$300 billion in 2012 (equivalent to US$22.3 billion), up 8% on 2011. However, it is a highly fragmented market and there is no dominant player. In 2012, only two companies held more than a 10% share of total sales – bakery giant Grupo Bimbo with a 12.1% share and multinational heavyweight Groupe Danone with 9.6%.
A fascinating emerging market for health and wellness players, Mexico has the highest rate of obesity in the world. As consumers become more aware of the link between poor nutritional habits and ubiquitous ailments such as coronary disease, diabetes, hypertension and heart disease, which are affecting a large portion of the Mexican population, the growth of health and wellness products is guaranteed.