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Euromonitor International’s Philippines Households Country Briefing focuses on the country that has some of the most populated households in the world, as high birth and fertility rates ensure big families reside in single housing units. Households of six persons and more usually reside in a house of no more than three rooms. However, one- and two-person households are expected to see some of the most rapid growth to 2030, as less traditionally-inclined local residents avoid living with their extended family. Factors such as these, along with hectic lifestyles, are giving rise to demand for convenience and accessibility in shopping amongst households.
Filipino households have increasing demand for convenience and accessibility in shopping, as a result of more hectic urban lifestyles and the rise of smaller households. These trends have supported growth of convenience stores across the whole country. Philippine Seven Corp. (PSC), which runs the 7-Eleven convenience stores in the Philippines, has tapped into this growing market and strongly extended its store network since 2010. According to the company, there are 2,000 7-Eleven stores across the Philippines as of March 2017, while it plans to open another 412 new outlets in the same year.