The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Euromonitor International is pleased to announce the launch of Households Country Briefings for 2017. The new set of reports – beginning with the release of China, USA and Singapore – will tackle ongoing changes in household demographics across 85 significant economies. Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. The latest Country Briefings attempt to identify, analyse and visualize these trends in an easily digestible manner. You can find the reports by choosing the Country Briefing option under the Analysis Finder menu on the Households homepage.
In this year’s Households Country Briefings, we have added a regional comparison segment that will highlight the differences in household trends among the world’s regions. There are stark contrasts between regions across specific indicators. For example, while around half of all households are located in rural areas in Asia Pacific, in regions like Latin America and Eastern Europe the proportion of rural homes is a small minority. In another example, North American and Eastern European homes have the highest levels of gender equality in terms of household heads (at around 50.0%), while the lowest is in Asia Pacific (where around 80.0% are male).
Another new addition to this year’s Households Country Briefings is the inclusion of two guaranteed case studies per each report. Demographic and cultural household trends can be difficult to comprehend without present and relevant examples. Therefore, we are now including household-specific case studies, which will focus on company and government examples that help to highlight and underline specific household data patterns. From how Ikea adapts to apartment lifestyles to how Samsung is chasing the smart home, the examples are numerous and enlightening.
Household profiles have a major impact on consumption behaviour:
Companies, institutions and governments can use Euromonitor International’s Households Country Briefings to identify the decision-making processes and consumption tastes of different household groups within a country; to assess household appliance and digital readiness that is key for formulating market technology and Internet strategies; and to compare countries in terms of their dwelling types, home ownership rates, mortgage demand and property price growth. All of these form a vital part of tactical analysis for businesses in segments such as FMCG, marketing, construction, private equity, finance, durables, education, and many more.