The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Global home and garden sales increased by 3% in 2016, mostly driven by Asia Pacific, which contributed 52% of absolute value growth in global terms. Internet retailing reached 6% of global value sales, posting growth of 13% in 2016. Players have embraced digitalisation, expanding their online offering and app-based services to provide customers with an enhanced shopping experience. Home and garden remains highly fragmented with the Swedish leader, IKEA, holding just a 3.6% market share in 2016.