Home and Garden Struggled in Western Europe in 2014

Emi_2015Launch-v1.0

After years of uncertainty, key developed countries (US, Germany, UK, Japan, Canada and Australia) showed positive performances in local currency terms in 2014. However, the Eurozone again delivered negative growth.

Homewares was the fastest growing category in eleven countries. Gardening may be small in many countries, but was also fastest growing in ten. In Western Europe, good weather in 2014 made gardening the fastest growing category in the four largest countries.