Hear Us Speak at In-cosmetics 2013

Date: 16-18 April, 2013
Location: Parc des
Expos Porte de Versailles, Hall
1, Porte de Versailles, Paris, France

Exclusive Press Briefing

Date: Tuesday, 16 April 2013
Time: 12:15 – 12:45 p.m.

  • 12:15 p.m. Press Briefing hosted by Irina Barbalova, Head of Beauty and Personal Care Research
  • 12:30 p.m. Panel debate with industry leaders and lead analysts from Euromonitor International
  • 12:45 p.m. Q&A session

With beauty innovation heading in two contrasting directions, one with more specialised products and the other with multi-purpose offerings, consumers are swamped with choice. In this highly competitive, challenging environment, the desire for individualism is as important as the need for convenience. Looking at the top beauty categories of skin care, hair care and colour cosmetics, Euromonitor International will discuss this conflicting trends and how they are shaping the beauty industry’s future.

Educational Programme: Marketing Trends
Rethinking Beauty: Exploring New Growth Models 

Date: Tuesday 16th April
Time: 15:00-15.45
Location: Marketing Trends Theatre
Speaker: Irina Barbalova, Global Head of Beauty and Personal Care Research at Euromonitor International

As the beauty industry gears up for another challenging year of economic uncertainty, companies must offer the right mix of quality and value and look beyond traditional markets. In a recovering global prestige environment, there is ample scope for upscale targeted solutions, which offer not only technically advanced formulations but increasingly personalised services. At the other end of the scale, a one-size-fits-all approach seems to suit a lifestyle where value-for money and time-saving are paramount. Euromonitor International will explore these opposing trends in the wider beauty context latest year’s performance. The presentation will reveal future growth prospects and revenue increase strategies.

Educational Programme: Marketing Trends
E-Commerce’s Final Frontiers: Impulse and Curation

Date: Wednesday 17th April 2013
Time: 16:00-16:45 p.m.
Location: Marketing Trends Theatre
Speaker: Antonia Branston, Senior analyst – Retailing

Whilst price and variety have been the primary drivers of growth in internet retailing over the last decade, the next decade is likely to focus on other areas. Internet retailing has already gained widespread acceptance amongst the developed world and penetration in emerging markets is also catching up. In
order to gain further acceptance among consumers, internet retailers are constantly creating new and exciting ways to mimic and replace store-based retailing. Euromonitor International will examine how internet retailers hope to widen their share of the consumer wallet.

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Visit the In-cosmetics website for more information.