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Date: July 30, 31st and August 1st 2012
Location: Transamerica Hotel, Sao Paulo
Brazil is now regarded as one of the most promising countries for retail business. With the theme “That’s Brazil!, Retail Business in a way that only we know how to do,” BR Week will showcase best practices, challenges, cases, strategies and ideas that make a retail success.
All activities of the BR Week 2012 will focus on the exchange of experiences and study of different solutions, creative and admired around the world, in order to make industry processes more efficient, profitable and innovative.
Speaker: Join Meika Nakamura, Consumer Goods Research Analyst for Brazil, will present “The future of the Brazilian shopper. Will they be online as much as the American consumer?” Where she will discuss the panorama on the performance of e-commerce in relation to retail and the key drivers and obstacles in the development of online sales in Brazil and the world, including an analysis of the impact of Generation Z in the future behavior of the shopper Brazil.