The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Date: September 11, 2012
Location: London, UK
Event Description: Fi Conferences’ Innovations in Beverages will outline the huge international profits available for those beverage manufacturers innovative enough to take advantage; from ways of meeting consumer demands, working around regulatory hurdles and overcoming technical challenges, to exploring growth categories and emerging market opportunities.
Euromonitor’s Presentation: Diana Cowland, Health and Wellness Research Analyst will present, “Outlining consumer demands around health and natural to develop beverages that fit today’s trends.”
In this presentation, Cowland looks at how healthy drinks are increasingly catching the attention of consumers. In the UK, for example, which has the second highest per capita consumption of superfruit juice globally, health and wellness soft drinks are set to see a CAGR of 1.9% over 2010-2015, compared to 1.5% for total soft drinks.
But the question remains: What do consumers associate with health and how do these perceptions differ globally?
For more information, please click here.