Healthy Dining-out Culture in Asia – Trends, Opportunities and Challenges

WOHFA Screenshot

Dining out as part of a new lifestyle has seen rising popularity among consumers as they perceive eating out as a form of entertainment and a way to socialise. Euromonitor International’s latest research sized the global consumer foodservice industry at a lucrative US$2,600 billion in 2012. Asia took a 40% slice of this pie and will continue to be among the top performing regions over the next five years. The growing concern about health and wellness among consumers has led to a push for more healthy menus. How do foodservice outlets lure health-conscious consumers who would otherwise consider home-cooked meals as a healthier option? Euromonitor International reviews key growth drivers and evaluates the opportunities and challenges presented by health and wellness trends in Asia’s consumer foodservice landscape.