Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
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Despite millions of litres of beer being sold during the festival, overall German beer consumption continues to fall. It remains the world’s fifth-largest market, with the second highest rate of per capita consumption, yet habits are changing helped by an aging population and today’s health conscious consumer. Low/non-alcoholic beer is the one category to benefit from this and although it remains small, it does offer an opportunity against the sobering backdrop of overall market decline.