Health and Wellness the Greatest Threat to Carbonates in the Americas

North and South America shoppers remain some of the biggest consumers of carbonates globally despite countries within the region experiencing both growth and declines in carbonates performance. Despite disparate growth, a common theme has emerged with consumer interest in the health and wellness trend increasing, thus driving reductions in carbonate sales. The carbonates market still offers opportunities for companies successful in offering healthier positioning, adding innovative packaging and introducing new ingredients and flavours. In this presentation, we look at the current state of the market by country in the Americas, starting with Canada, the market with the worst percentage growth in 2014, to Bolivia, the best performing.

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