Health and Wellness: Global Performance in 2014

2014 is a year of revived growth for the health and wellness (HW) industry, and attest to personal health and wellness goals being amongst the first to be met after a period of economic uncertainty. Global HW sales saw 6.5% growth over 2013-2014 to reach sales of US$774 billion. Emerging markets are key growth markets. Over the 2014-2019 forecast period they are expected to generate 86% of new sales.  Two big movements towards natural and functionality form the core of consumer demand.