The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Globally, Asia is the most dynamic market in 2013, driven mainly by China. Clean label and health continue to drive oils and fats markets, but many heavily rely on cooking/animal and highly processed fats. Volume sales for healthy, olive oils remain centred in the Mediterranean and Australia, with declining cooking fat sales a prevailing trend in developed markets. In emerging markets, growth should continue to be driven by health, although complicated by rising import prices for healthier oils.