Headphones

After seeing tremendous growth in the past two years, TWS witnessed a slowdown in 2023 in retail volume and current value terms. TWS earbuds have surged in popularity in recent years as consumer prefer the absence of wires (allowing for greater…

In a year marked by economic uncertainties, consumer electronics has been negatively affected, especially in terms of volume sales. Consequently, only a few categories are expected to show positive development in both volume and value sales in 2023 –…

Headphones is the other category enjoying healthy volume growth, thanks to the ongoing popularity of TWS earbuds – which continues to trend thanks to a growing range of brands, across price points, being launched. Consumers can thus pick and choose…

Retail volume sales of headphones continued to decline in 2023, despite the increasingly important role they play in consumers’ lives. In addition to providing a high-quality audio experience for music and other forms of entertainment, they can also…

Consumers are increasingly consuming entertainment through their mobile devices in Romania, including when outside home and on the move with this making a positive contribution to the growth and development of headphones. Furthermore, rising mobility…

Headphones is one of the few categories enjoying positive volume success in consumer electronics in 2023, thanks to the popularity of TWS earbuds. In line with the trend for wireless speakers, wireless variants of headphones (aka TWS earbuds) are…

When it comes to headphones there continues to be a growing shift to wireless headbands and TWS earbuds with both categories continuing to enjoy healthy growth in retail volume terms in 2023. TWS earbuds remains the largest category with consumers…

Many companies in South Africa are adopting a hybrid working model, a trend that was facilitated by the COVID-19 pandemic. Such a development has boosted volume sales of headphone products, which saw continued growth in 2023. The main reason behind…

Headphones is the other category in consumer electronics which is seeing positive volume growth in 2023 (albeit smaller than seen in home video, the other category performing above 1% growth). This performance in headphones is attributed to consumers…

Headphones is the winner in consumer electronics in China in 2023, with the key subcategory of TWS earbuds seeing healthy volume sales after its double-digit slump in 2022. That said, growth is still smaller than seen in previous years, due to…