Half the World’s Population will be Online by 2030

Although the penetration of web-enabled devices is accelerating rapidly around the globe, by 2030 only just over half the world’s population will be online. Going forward, markets to see the fastest growth in Internet users will be predominantly low-income, late-adoption societies in Africa and Asia. Mobile will be the most significant segment in driving Internet penetration, with lower data tariffs and cheaper smartphones key to uptake.