-
Category
- Africa
- Alcoholic Drinks
- Analytics
- Apparel & Footwear
- Articles
- Asia
- Australia
- Automotive
- Beauty & Personal Care
- Cannabis
- Cities
- Company News
- Consumer Appliances
- Consumer Electronics
- Consumer Finance
- Consumer Foodservice
- Consumer Health
- CSR
- Datagraphics
- Digital Consumer
- Economies & Consumers
- Education
- Ethical Labels
- Europe
- Events
- Eyewear
- Free Market Research
- Fresh Food
- Global
- Health & Wellness
- Hidden Content
- Home & Garden
- Home Care
- Hot Drinks
- Industrial
- Ingredients
- Institutional Channels
- Latin America
- Luxury Goods
- Main Feature
- Megatrends
- Middle East
- MRX 101
- North America
- Nutrition
- Packaged Food
- Packaging
- Passport
- Personal Accessories
- Pet Care
- Popular Posts
- Press Resources
- Retailing
- Soft Drinks
- Sports & Entertainment
- Survey Results
- Sustainability
- Tissue & Hygiene
- Tobacco
- Top 10 Global Consumer Trends 2019
- Toys & Games
- Travel
- Videos
- VisApps
- On-Demand
- Webinars
- White Papers
- Podcasts
- Videos
-
Tags
- A-B InBev
- Adidas
- advertising
- affordable luxury
- Africa
- ageing
- agriculture
- air treatment
- Airbnb
- airlines
- alcoholic drinks
- Alibaba
- Amazon
- analgesics
- Android
- anti-ageing
- apparel and footwear
- Apple
- apps
- arab spring
- Argentina
- ASEAN
- Asia
- Asia Pacific
- athleisure
- austerity
- Australasia
- Australia
- automotive
- awards
- baby food
- baked goods
- Bangladesh
- banking
- bankruptcy
- Barcelona
- beauty and personal care
- beer
- Behind the Data
- Belarus
- beverage packaging
- beverages
- birth rate
- Black Friday
- black market
- bottled water
- bottom of the pyramid
- branding
- Brazil
- breaking news
- brexit
- BRICS
- Bulgaria
- Burberry
- Burger King
- business
- business dynamics
- business environment
- Cadbury
- cafe
- CAGR
- Canada
- cannabis
- carbonates
- cards
- Carrefour
- case study
- CBD
- Cedric Bra
- celebrity
- CES
- chain
- challenges
- champagne
- channel
- cheese
- children
- Chile
- China
- Chinese
- Chipotle
- chocolate
- christmas
- cider
- cigarettes
- circular economy
- cities
- city travel briefings
- clean label
- climate change
- Coca-Cola
- Cocoa
- coconut water
- coffee
- coffee pods
- Colombia
- commerce
- commodities
- commodities roundup
- company profiles
- competition
- confectionery
- connected consumer
- connectivity
- consolidation
- consumer appliances
- consumer behavior
- consumer electronics
- consumer expenditure
- consumer finance
- consumer foodservice
- consumer health
- consumer lifestyles
- consumer surveys
- consumer trends
- consumers
- contact lenses
- convenience
- corn
- corruption
- cosmetics
- countries
- Crimea
- CSR
- Cuba
- culture
- Cyber Monday
- dairy
- Danone
- data
- debt
- Dell
- demand
- demographics
- detergent
- Deutsch
- developed economies
- developing economies
- diabetes
- Diageo
- diet
- digital
- digital consumer
- direct selling
- dishwashers
- disposable income
- disruption
- distribution
- Dubai
- e-book
- e-cigarettes
- Eastern Europe
- ecommerce
- economic outlook
- economies
- edible oils
- education
- Egypt
- electric vehicles
- Electrolux
- emerging markets
- energy
- England
- environmental
- ESOMAR
- esports
- Ethical Labels
- EU
- Euromonitor
- Euromonitor events
- Europe
- European Union (EU)
- Eurozone
- Eurozone crisis
- event recaps
- events
- expansion
- exports
- eyewear
- fashion
- Fashion Friday
- fast casual
- fast fashion
- fast food
- FDA
- fibre
- FIFA
- finance
- Finland
- fintech
- flavour
- FMCG
- food
- food safety
- food waste
- forecast
- foreign direct investment (FDI)
- fragrances
- France
- free report
- free trade
- French
- fresh food
- frozen food
- functional beverages
- functional food
- Gap
- GDP
- gender
- generation
- generation Z
- Germany
- Gin
- glass
- global
- global consumer types
- global financial crisis
- globalcast
- gluten-free
- government
- grain
- Greece
- green
- Green Mountain
- grocery
- growth
- gut health
- H&M
- Haier Group
- hair care
- Halal
- Hasbro
- health and wellness
- healthcare
- healthy living
- Heineken
- Hershey
- holiday retailing
- holidays
- home and garden
- home care
- Hong Kong
- hot drinks
- households
- Hungary
- ice cream
- Ikea
- illicit trade
- immigration
- imports
- in-cosmetics
- income
- income inequality
- Indesit
- India
- Inditex
- Indonesia
- industrial
- industry 4.0
- inflation
- infographic
- infrastructure
- ingredients
- innovation
- instant coffee
- intelligence
- interactive
- internet
- internet of things
- internet retailing
- interview series
- investment
- IPO
- Iran
- IRCE
- Ireland
- Italy
- Japan
- Japanese
- jewellery
- juice
- Keurig
- KFC
- Kraft
- L'oreal
- labour
- Latin America
- laundry
- Lego
- LG
- licensing
- Lithuania
- local
- lodging
- loyalty
- luggage
- Luxottica
- luxury goods
- LVMH
- macroeconomics
- Malaysia
- manufacturing
- market
- market share
- marketing
- Mattel
- McDonald's
- meat
- meat substitutes
- media
- megatrends
- men's grooming
- MENA
- mergers and acquisitions
- Mexico
- Michael Kors
- Microsoft
- middle class
- middle east
- migration
- milk
- millennials
- mobile
- mobile phones
- mobile retailing
- mobile wallet
- Mondelez
- Money20/20
- monthly health series
- Moscow
- mrx 101
- nappies/diapers
- natural
- natural gas
- natural resources
- Nespresso
- Nestle
- New consumerism
- new markets
- new product
- New Zealand
- news
- NFC
- Nigeria
- Nike
- non-alcoholic
- North Africa
- North America
- Norway
- nutrition
- obesity
- oil
- Olympics
- omnichannel
- one-child-policy
- online
- organic
- over the counter (OTC)
- packaged food
- packaging
- Pakistan
- Paris
- partnership
- Passport
- Passport GMID
- path to purchase
- payments
- Paypal
- Pepsi Co.
- personal accessories
- personalisation
- Peru
- pet care
- pet food
- PET packaging
- pharmaceutical
- Philippines
- podcast
- Poland
- politics
- pollution
- population
- Portugal
- Portuguese
- premium
- premiumisation
- presentation
- Press Release
- price
- private equity
- private label
- probiotics
- Procter & Gamble (P&G)
- product
- production
- products
- protein
- purchase
- Qatar
- quarterly results
- quick facts
- Ranked
- ranking
- recession
- recovery
- Red Bull
- region
- regulations
- resources
- retailing
- Rihanna
- Romania
- RTD
- Russia
- SABMiller
- sales
- Samsung
- sanctions
- Saudi Arabia
- scotch
- Sephora
- sharing economy
- ShopTalk
- Singapore
- Singles Day
- skin care
- slowdown
- smart home
- smartphones
- smoking
- snacks
- social media
- soda
- soft drinks
- Sony
- South Africa
- South Korea
- Southeast Asia
- spain
- Spanish
- speaking engagements
- spectacles
- spirits
- sports and energy drinks
- sports and entertainment
- sports nutrition
- sportswear
- Starbucks
- statistics
- stevia
- store
- store visit
- stores
- strategy
- Sub-Saharan Africa
- subscription model
- sugar
- sugar tax
- summit
- Suntory
- super bowl
- supplement
- supplements
- survey
- Survey results
- sustainability
- Sweden
- sweeteners
- SWOT analysis
- tablets
- tax
- tea
- technology
- telecommunications
- televisions
- tequila
- terrorism
- Tesco
- Thailand
- tissue and hygiene
- tobacco
- Tokyo
- top 10
- Top 10 Global Consumer Trends
- Top 10 Global Consumer Trends 2019
- Top 100
- Top 100 Cities
- top 100 megabrands
- toys and games
- TPP
- trade
- travel
- Trump
- Trump downturn
- Turkey
- Ukraine
- unemployment
- Unilever
- United Arab Emirates (UAE)
- United Kingdom (UK)
- United States (US)
- urbanisation
- value
- vegan
- vegetarian
- Via
- video
- video games
- videos
- Vietnam
- virtual reality
- VisApp
- vitafoods
- vitamins and dietary supplements
- vodka
- volunteering
- Walmart
- watches
- water
- wealth
- wearables
- webinar
- weight management
- Western Europe
- wheat
- Whirlpool
- whiskey
- white paper
- Windows
- wine
- women
- World Cup
- World Travel Market (WTM)
- WTM
- Xbox
- Yariella Coello
- yoghurt
- youth
- Zara
GlaxoSmithKline and Pfizer Announce Joint Venture
Today GlaxoSmithKline and Pfizer announced a joint venture combining their consumer health divisions. This new business would represent by far the world’s largest consumer health company with around 6% of the global market.
This deal makes sense on a number of fronts. It brings together a number of global megabrands under one roof, from GSK’s Panadol and Voltaren to Pfizer’s Advil, Centrum and Nexium; together the company will house 25 consumer health brands with more than US$100 million in annual retail sales. It also marks a logical end to the rumors about Pfizer’s underperforming consumer health division, which had been reported to be on the block off-and-on for the last couple of years.
GSK has the capacity to take on a joint venture of this magnitude, as its 2015 JV of Novartis’s consumer health division proved (GSK bought out Novartis’s share of this joint venture earlier this year). GSK has also been able to show steady growth in a consumer health marketplace where many of the leading players, like Pfizer, have seen recent difficulties. It also makes sense in terms of the new company’s geographic portfolio, with Pfizer’s well-built presence in the US complementing GSK’s leading position in Western and Eastern Europe and the Middle East and Africa.
Finally, it will also expand GSK’s consumer health portfolio from pure OTC toward the faster-growing vitamins and dietary supplements categories where Pfizer plays more actively (with megabrands such as Centrum, Caltrate, Emergen-C and Vitasprint); more than half of Pfizer’s global consumer health sales come in the form of vitamins and dietary supplements, while 95% of GSK’s consumer health sales fall in OTC. This will allow the newly merged company take advantage of changing consumer trends around healthy living that are driving interest in vitamins and dietary supplements and will give them a competitive boost in diversifying away from a pure OTC portfolio.