Growth in Premium Beauty Outperforms Mass








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Premium beauty continued its upward growth curve in 2011 and almost caught up with the mass market globally. While double-digit increases were maintained in the prominent markets of China and Russia, the most remarkable performance was that of the US with premium growth outperforming that of mass by a respectable margin. Traditionally strong premium markets like France showed less dynamism, while Japan continued to struggle, with sales of both premium and mass equally unappealing.