Growth in Premium Beauty Outperforms Mass
Please click on the image to view it full size.
Premium beauty continued its upward growth curve in 2011 and almost caught up with the mass market globally. While double-digit increases were maintained in the prominent markets of China and Russia, the most remarkable performance was that of the US with premium growth outperforming that of mass by a respectable margin. Traditionally strong premium markets like France showed less dynamism, while Japan continued to struggle, with sales of both premium and mass equally unappealing.