Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
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Premium beauty continued its upward growth curve in 2011 and almost caught up with the mass market globally. While double-digit increases were maintained in the prominent markets of China and Russia, the most remarkable performance was that of the US with premium growth outperforming that of mass by a respectable margin. Traditionally strong premium markets like France showed less dynamism, while Japan continued to struggle, with sales of both premium and mass equally unappealing.