Global Yoghurt – What’s Next for Functionality?

Functional yoghurt is seeing mixed retail prospects for 2010-2015 according to Euromonitor’s latest research on the global dairy industry.

Growth prospects in Western Europe and North America remain greatly constrained thanks largely to tighter regulations on marketing claims and recent legal action in the USA. However, opportunities remain significant in Latin America, Eastern Europe and Middle East/Africa as consumer demand for health and wellness gains traction and continues to expand.