Global Survey Datagraphic: Online Consumer Spending Trends

This datagraphic explores the shifting spending patterns and savings habits of global online consumers, tracking their behaviours from 2010 to 2013. As in recent years, online consumers in emerging markets tend to take a more optimistic view of their finances and are more likely than their counterparts in developed countries to anticipate spending increases in a number of categories, including travel and new technology, as well as overall spending. Results are drawn from Euromonitor’s Global Consumer Trends surveys (2011 and 2013), including approximately 16,000 online consumers in over eight major markets.