Datagraphic: Global Shampoo Packaging – Where and How to Succeed

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Global volume sales of shampoo packaging have seen healthy growth in 2013, rising by 4% to reach 15.6 billion units. Flexible packaging is the highest beneficiary with individual sachets offering affordability in India and Indonesia. In Mexico and Russia, HDPE bottle sizes above 250ml, which convey value, are in demand. Although still lower in volume terms than HDPE, PET bottles are gaining presence among the more mature regions of Western Europe and North America, being used for differentiation.