Global Resilience Amidst Recession

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Although the general picture of global tobacco remains one of increasing legislation, rising prices and recessionary pressures on consumer spending, with leading developed markets such as US and Japan continuing to lose volumes, the future is expected to be marked by rising smoking populations in developing countries (led by China). This will enable the global cigarette market to grow slightly over the next 5 years, with Asia-Pacific countries such as Indonesia and Philippines leading the way.