The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Half the global population is under the age of 30 although proportions are declining worldwide. Disparities are evident across regions with 90% of the world population under the age of 30 concentrated in emerging countries. Africa and the Middle East has the highest proportion, while advanced economies, which are ageing rapidly, have smaller youth ratios. Children and young people are an important consumer segment and indicate future labour market development.