The consumption of naturally healthy juice dominates HW juice in developed markets; reduced sugar variants take a small portion of sales. PepsiCo is primarily focused on its naturally healthy brand Tropicana with little development in the reduced sugar category. Lactalis is positioned far ahead of TCCC by retail value sales in Latin America. China and Latin America are set to be major growth drivers due to affordability, flavour and consumption habits.

Download Top Five Beverage Trends in the Middle East and North Africa to learn more