Global Consumer Types: Conservative Homebody

Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision-making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor International’s annual looks beyond standard demographics. We’ve profiled distinct personality-driven consumer types at both the global and country level.

Changes in attitudes and habits can be tracked through our Consumer Types Series year-on-year, giving you valuable insight on what consumers want and need, even distinguishing among those in the same demographic group.

Best ways to target the Conservative Homebody

Conservative Homebodies are driven by price, value for money and will likely to stick to their day-to-day purchases. Though they do not spend a lot of money, they enjoy browsing new products and shopping.

Companies and retailers that clearly showcase where Conservative Homebodies can save money on their essential purchases while providing a unique and memorable shopping experience are likely to ensure repeat purchases and customer loyalty.

Conservative Homebodies occasionally enjoy trying new things. New-to-market products or private label companies could potentially thrive with this consumer type, as long as they are competitively priced and provide the same features as regular purchases.

Motivations and Preferred Attributes: Conservative Homebody

For additional insights on each of our 10 global consumer types and how to influence their purchase decisions, download 2019 Survey Results Using Consumer Types to Understand the Path to Purchase.