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Understanding the commercial opportunities that professional top sports clubs offer can be challenging. To make the best and most lucrative investment decisions, it’s critical for existing and potential partners to benchmark clubs and teams against the right metrics that indicate their attractiveness and partnership potential. This provides insight into both what constitutes a club’s success and areas that can be improved upon. It also contextualises a club’s performance within the competitive landscape in which it operates.
Calculated for over 1,000 clubs in 81 domestic leagues across eight sports in 34 countries, Euromonitor International’s Global Club Attractiveness Index provides a well-defined and comparable view of professional sports clubs, ranking them according to their commercial appeal.
The index provides a unique view of some of the largest clubs in the world, analysing key components denoting commercial success, from the physical and digital fanbase to the broader economic and demographic context. Shedding light on the exposure and value a team generates to the landscape it operates in, this index provides an objective ranking that can inform sponsorship opportunities globally.
A notable benefit of this type of benchmarking is the ability to revise, update and monitor performance change over time. The 2019 edition of the index will launch in summer 2019 and will incorporate international exposure metrics to foster an even deeper understanding of a club’s global reach and subsequent commercial appeal and value.
Prior to the launch of our 2019 edition, we’re offering a preview of our current global top 10 list, as well as regional rankings for Western Europe, Asia Pacific and North America. Download the preview and you will automatically register to receive our 2019 edition at the end of May, which will announce our latest findings alongside more in-depth analysis and spotlights by club.