Global Briefing: The Rising Appeal of Small Mammal/Reptile Food

Small Mammal/Reptile Food in Japan


Although smaller and less developed than dog and cat food, the small mammal/reptile category has performed relatively well in a difficult economic environment. The rising popularity and appeal of small mammals particularly among couples with small children has contributed to this growth. Moreover, the emerging pet humanisation trend is also creating opportunities for value-added products, particularly those emphasising health and wellness or naturalness, in addition to snacks.


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